Marketing Experience
My Journey So Far
Get to Know Me Better
As a seasoned marketer, I’ve worked with numerous businesses, overhauled several brands, launched hundreds of campaigns, and learned a lot of lessons along the way! Some of those lessons were to focus on working with like-minded business owners, with brands that excite me, and to nurture those relationships as if I were a true part of the team.
In a nutshell:
- 15 years digital marketing experience.
- Multi-discipline expertise.
- Most passionate about working with small businesses.
- In-house & agency background.
- Experience across industries; luxury hospitality, education, finance, art-tech, eCommerce, and more.
- Based in Kelowna, BC, serving clients locally and further afield.
With experience both in-house and in-agency, I’ve worked on marketing campaigns for a number of organizations, in a variety of industries. Over time, it became clear that I’m most inspired by fellow entrepreneurs and feel a magnetic pull towards small business strategy.
I became a Marketing Consultant because I wanted to have the freedom to carefully choose my clients, with the opportunity to develop relationships that will bud into long-term collaborations. I’m determined to help my clients meet their fullest potential, to develop their brand and grow their business beyond their wildest expectations.
Helping clients arrive at that destination isn’t the result of following the same path every time. I love how every business has unique goals, different offerings and a variety of audiences. Crafting a marketing strategy will naturally be tailored to what’s best for you, and your brand.
One thing that’s for certain is that we’ll put my breadth of knowledge and marketing expertise to full use. A typical client package includes support with:
- Search Engine Marketing (SEO and PPC)
- Website Optimization (UX and CRO)
- User Journey Analysis and Campaign Planning
- Brand Refinement and Core Persona Development
- Content Strategy and Storytelling Concepts
- Email Campaign Planning and Automation
- Digital Marketing Reporting and Analysis
Let’s Chat About Your Marketing Needs
I’m gradually returning to work from Parental leave and have the capacity to take on new clients or projects from November 2024. If you’d like to chat about working together please contact me via the link below.