Marketing Services
Which Path Feels Right for You?
Marketing for Small Businesses
Journeys are better when they’re shared. When it comes to finding the right marketing path for your business, I’m here to support you with the day-to-day, work with you to overcome challenges, lead you across new horizons, and celebrate our achievements together.
Marketing Consultation
Small businesses can comfortably expand their team without the commitment of recruiting a senior employee, by investing in part-time marketing consultation. Dedicating an agreed amount of time to your business each month allows me to work closely with your team, keeping in tune with business priorities and orchestrating a marketing strategy that best complements them.
With a wealth of marketing experience across a number of industries, I have 15 years of experience in applying my broad skill set to a variety of circumstances. From website optimization and SEO strategy, to managing paid advertising campaigns and eCommerce sites, to story-boarding video campaigns and conducting market research. I’m always excited to meet new businesses and figure out what will achieve the best results!
Search Engine Marketing
Cover all stages of your customer journey with a comprehensive SEM strategy. Thought this was only a luxury that big brands can afford? I’m pleased to report that small businesses can also benefit from long-term SEO strategies that are paired with flexible Google Ads campaigns, which reflect the seasons and trends of your industry.
Developing an SEM strategy often starts with keyword research and alignment between your offering and audience behaviour (i.e. how people actually search vs. what you call your products/services). Another key element of SEM is planning ad campaigns that work with the seasons of your business and focusing on how to allocate your budget to the highest quality audiences. Once a solid strategy is in place I can create ad copy, set up campaigns and manage their activity each month.
Web Content Strategy
One of my favourite things about marketing is helping clients to tell their stories and create valuable content for their customers. Working closely with your team, my Content Strategy and Management services will take the pressure off by taking care of your content calendar. Together we can build brand awareness, strengthen customer relationships, and nurture loyal audiences.
With a proactive and well-researched approach, you can rest assured that website content, newsletters and blog posts are fresh, current and SEO-friendly. This content will also be essential for underpinning a strong social media campaign. I’ll work closely with your social manager, or help you recruit one of BC’s amazing social media freelancers.
Let’s Chat About Your Marketing Needs
I’m gradually returning to work from Parental leave and have the capacity to take on new clients or projects from November 2024. If you’d like to chat about working together please contact me via the link below.